Loughlin Joseph

Rossella E. Frigerio

Rossella E. Frigerio is a writer and copywriter whose words focus on design, lifestyle, hospitality, and creativity rooted in purpose and simplicity. Based in Milan, her decades-long Asian upbringing and inquisitive spirit have shaped her distinct, cross-cultural vision that surfaces in her writing. She has advised and written content for international clients that include BEAR, the Michelangelo Foundation by Richemont, ISĒ, and BAV TAiLOR. Her writing has been published in all global editions of Design Anthology.


Work by Rossella E. Frigerio


Loughlin Joseph is an editorial bureau and commercial consultancy founded by Ruari Mahon in 2021. 

Our language artists are editors and writers with roots in global publishing across style, culture, design, architecture, and business. Rethinking “copy” as a function, we craft distinct brand language and identity through an approach that is integrated with values, positioning, and commercial direction. 

Our commercial consulting begins at the center of a brand and builds outwards. We foster collaboration between communications and commerce. We optimize nature and strengths, which translate into seamless, full-spectrum strategies for growth. 

Clients include CDLP, Centra, CHIMI, Community Clothing, FEIT, JMDS, John Sheppard, Lætitia Jacquetton, Lauren Manoogian, and Mara Hoffman.