Loughlin Joseph

Nick Carvell

Nick is a writer specialising in scents, men’s style, and sustainability. Based in the United Kingdom, just outside London, he served as the launch social media editor of MR PORTER, before a five year tenure as associate style editor of British GQ, then as editor of London men’s magazine The Jackal. In 2019, he became a freelance writer, brand advisor, and presenter. To date, he’s consulted with and written content for brands including DAKS, Heath London, and Jo Malone London, and written for publications including Buro, The Financial Times How To Spend It, Gentleman’s Journal, and The Observer.


Work by Nick Carvell


Loughlin Joseph is an editorial bureau and commercial consultancy founded by Ruari Mahon in 2021. 

Our language artists are editors and writers with roots in global publishing across style, culture, design, architecture, and business. Rethinking “copy” as a function, we craft distinct brand language and identity through an approach that is integrated with values, positioning, and commercial direction. 

Our commercial consulting begins at the center of a brand and builds outwards. We foster collaboration between communications and commerce. We optimize nature and strengths, which translate into seamless, full-spectrum strategies for growth. 

Clients include CDLP, Centra, CHIMI, Community Clothing, FEIT, JMDS, John Sheppard, Lætitia Jacquetton, Lauren Manoogian, and Mara Hoffman.