Loughlin Joseph

Max Berlinger

Max Berlinger is a writer and reporter based in Los Angeles specializing in men’s fashion, grooming, culture, entertainment, and technology and the ways they intersect. With over ten years of experience, he has worked with men’s lifestyle magazines EsquireDetails, and GQ. He contributes to outlets including BloombergLos Angeles TimesNew York Magazine, and The New York Times. He has collaborated with media on sponsored content, and has consulted with brands including Apple and Netflix.


Work by Max Berlinger


Loughlin Joseph is an editorial bureau and commercial consultancy founded by Ruari Mahon in 2021. 

Our language artists are editors and writers with roots in global publishing across style, culture, design, architecture, and business. Rethinking “copy” as a function, we craft distinct brand language and identity through an approach that is integrated with values, positioning, and commercial direction. 

Our commercial consulting begins at the center of a brand and builds outwards. We foster collaboration between communications and commerce. We optimize nature and strengths, which translate into seamless, full-spectrum strategies for growth. 

Clients include CDLP, Centra, CHIMI, Community Clothing, FEIT, JMDS, John Sheppard, Lætitia Jacquetton, Lauren Manoogian, and Mara Hoffman.