Loughlin Joseph

Justin Quirk

Justin Quirk is an award-winning features writer, copywriter, and editor with 20 years experience in publishing. Having originally worked for style and fashion magazines (i-D, Dazed & Confused), he then moved to menswear titles (Arena, Esquire) while writing for UK broadsheets about culture and lifestyle (The Times, Sunday Telegraph, The Independent, The Guardian). From 2009, he spent five years as head of editorial for the Soho House Group, producing their quarterly members magazine, HOUSE, along with part of their b2b content. He has a long history of working with hospitality brands—he spent a year working for Ennismore as London Brand Director of the Hoxton Hotel group, produced editorial for the D&D restaurant group, written brand standards and Tone of Voice documents for Quintessentially, and edited the magazine brochure of the White Line Hotel Group. Additionally, his writing has been published by MR PORTER, Red Bull, Christie’s, Phaidon, and British Airway’s High Life travel magazine and he edited Hasselblad’s large-format photographic periodical, VICTOR. In 2020 he released his debut book: Nothing but a Good Time: The Spectacular Rise and Fall of Glam Metal, chosen by The Times as one of the ten best music titles of the year.


Work by Justin Quirk


Loughlin Joseph is an editorial bureau and commercial consultancy founded by Ruari Mahon in 2021. 

Our language artists are editors and writers with roots in global publishing across style, culture, design, architecture, and business. Rethinking “copy” as a function, we craft distinct brand language and identity through an approach that is integrated with values, positioning, and commercial direction. 

Our commercial consulting begins at the center of a brand and builds outwards. We foster collaboration between communications and commerce. We optimize nature and strengths, which translate into seamless, full-spectrum strategies for growth. 

Clients include CDLP, Centra, CHIMI, Community Clothing, FEIT, JMDS, John Sheppard, Lætitia Jacquetton, Lauren Manoogian, and Mara Hoffman.