Loughlin Joseph is a global consultancy for commercial direction, media relations, editorial, and creative.

We build foundations for sustainable, long-term growth by connecting the details between design, product, positioning, distribution, communications, and customer experience. Working as an invisible backbone, we provide structure, clear insight, and guidance. Our clienteling subdivision specializes in building customer retention, taking an organic approach in developing custom “very important customer” (VIC) models, married between the online and instore experience.

We distill and tell brand stories, from the inside out. We craft profiles across global style, culture, design, and business media. Working hand in hand with our editorial bureau, we build credibility that connects to brand mission, vision, and positioning—establishing identity and reputation.

Our editors and writers have roots in global style, culture, design, architecture, and business publishing. We rethink copywriting as a function and nurture language, equipping brands to tell their own story in their own voice.

Working in collaboration with commercial direction and editorial, we translate strategy into a visual language across all brand touchpoints. Our work distills and simplifies rather than embellishes. We deliberately leave traces of the human hand, favoring a tactile, intrinsic approach to design language.