Loughlin Joseph

NY
OSLO

Loughlin Joseph is a brand consultancy for , , , and .

FEIT In Residence, Los Angeles
Lætitia Jacquetton, Piccolo Granito, 2022 [Photographer: Linus Ricard]
BEAUDE STUDIO for CDLP custom window installation at BDC, Paris
FEIT In Residence, Los Angeles
Lætitia Jacquetton, Piccolo Granito, 2022 [Photographer: Linus Ricard]
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Lætitia Jacquetton, Piccolo Granito in Paris studio, 2022 [Photographer: Linus Ricard]
We build foundations for sustainable, long-term growth by connecting the details between design, product, positioning, distribution, communications, and customer experience. Working as an invisible backbone, we provide structure, clear insight, and guidance. Our clienteling subdivision specializes in building customer retention, taking an organic approach in developing custom “very important customer” (VIC) models, married between the online and instore experience.
Numéro China: FEIT
Architectural Digest France: OBJECT by Lauren Manoogian
M Le magazine du Monde: Lætitia Jacquetton
M Le magazine du Monde: Lætitia Jacquetton
ENCENS n°48: Lauren Manoogian
Monocle: CDLP
ODDA: CDLP
VOGUE Business: Mara Hoffman
Numéro China: FEIT
Architectural Digest France: OBJECT by Lauren Manoogian
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OBJECT by Lauren Manoogian, Architectural Digest France
We distill and tell brand stories, from the inside out. We craft profiles across global style, culture, design, and business media. Working hand in hand with our editorial bureau, we build credibility that connects to brand mission, vision, and positioning—establishing identity and reputation.
'Something in the water' by Jude Rogers for Hole & Corner
'Sound and vision' by Nick Compton for Wallpaper*
'Kyoto's traditional live/work homes' by Komal Kehar for MIRA PROJECTS
'Something in the water' by Jude Rogers for Hole & Corner
'Sound and vision' by Nick Compton for Wallpaper*
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'Sound and vision' by Nick Compton for Wallpaper*
Our editors and writers have roots in global style, culture, design, architecture, and business disciplines. We rethink copywriting as a function and nurture language, equipping brands to tell their own story in their own voice. Our translation services bring multi-lingual expertise to collaborate with brands on nuanced, localized communications.

Norwegian Icons identity
Materials study for FEIT
BDDW for FEIT collectors' edition catalog
Hand Sewing Tour illustrations for FEIT
Operation Heim installation for Ætt
Norwegian Icons identity
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Prøve Light by Max Lamb for 100R, an exhibition by Hydro
Working in collaboration with commercial direction and editorial, we translate strategy into a visual language across all brand touchpoints. Our work distills and simplifies rather than embellishes. We deliberately leave traces of the human hand, favoring a tactile, intrinsic approach to design language.